The trouble with living in a humourless, pompous and priggish Nanny state is the fact that many of us end up in some ways behaving like Nanny.
Step forward the chocolate manufacturing company Mars, which has been overcome with priggishness and pomposity over how some of its customers use its iconic sugar laden confection the Mars bar.
To what usage of a Mars bar do I refer?
Why none other than the famous deep-fried Mars bar, allegedly first fried by the Carron Fish Bar in Stonehaven, in Aberdeenshire, some twenty years ago.
Anyhoo, Mars is not at all happy that their healthy product has been misused in this way for so long and has now written to the owners of the Carron Fish Bar saying the product is not authorised or endorsed as it does not fit the company's promotion of healthy living.
Mars want a menu disclaimer, to make people aware deep-frying is not what the company has in mind for its product.
FYI a 54g Mars bar contains 242 calories and 9.4g of fat.
A Mars spokesperson told the BBC:
"We are really flattered that customers of Carron Fish Bar like our product so much that it has now become a flagship product for the store.By all accounts the owner of the fish bar is happy to come to an amicable arrangement with Mars.
No application for a protected geographical indication has been filed to date.
Should an application be filed, unfortunately, we wouldn't be able to support it as deep-frying one of our products would go against our commitment to promoting healthy, active lifestyles."
However, it does seem a remarkably priggish attitude by Mars; I wonder what prompted them to react after twenty years?
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